The Standard

Nutrition and supplementation

Quality over hype. Education before supplementation.

This is the most crowded and least honest corner of the whole field. We are not going to tell you what to take. We are going to make you much harder to sell to.

Hero image, desktop

2100 x 875, JPEG under 250KB

Real food, plainly shot. Vegetables on a board mid-preparation, or a plate of something ordinary. Daylight, no styling props, no arrangement of pills or capsules. Food first is the argument, so food is the image.

Hero image, mobile

1080 x 1350, 4:5

Portrait crop of the same frame. Overhead food shots crop to 4:5 particularly cleanly.

A label can be true and still tell you almost nothing

Supplements sit in a lighter regulatory category than medicines. A product can legally contain an ingredient in a form your body absorbs poorly, at a dose far below anything studied, alongside fillers that make up most of the capsule, and the label will be entirely accurate.

This is not a conspiracy. It is simply what the category permits. Which means the useful skill is not knowing which brand to trust, it is knowing which questions make a bad product impossible to hide.

We are also not in the camp that says synthetic is bad and natural is good. Vitamin C is vitamin C. Some synthetic forms are better absorbed than their natural counterparts, some are worse, and the answer is specific to the compound rather than to the word on the front of the tub.

Editorial image, desktop

1900 x 1265, 3:2

Hands holding a supplement tub, turned around so the ingredients panel faces the camera. Label blurred or generic. The single most on-message shot on the site: read the back, not the front.

Editorial image, mobile

1080 x 1080, square

Square crop. Keep the ingredients panel legible at 350px wide.

Six questions that make a bad product impossible to hide

Use these on anything, including anything we ever recommend.

Dose

How much is in a serving, and how does that compare to the dose used in the research being cited? Underdosing to hit a price point is the most common trick in the category.

Form and bioavailability

Which chemical form of the ingredient, and how well is it absorbed? Two products can list the same nutrient and deliver very different amounts of it into you.

Third-party testing

Has an independent laboratory verified what is in the bottle? A certificate of analysis for the batch you are holding is the single most informative document in this whole category.

Proprietary blends

A blend that lists ingredients without individual amounts hides the doses. Sometimes that protects a formula. More often it protects the fact that most of it is the cheapest ingredient.

The evidence being cited

Was the study in humans, at this dose, in this form, for a relevant duration? A great deal of supplement marketing rests on cell or animal work described as though it were clinical proof.

Whether you need it at all

The question nobody selling you something will ask. Supplementing a nutrient you are not short of usually does nothing, and in a few cases does harm.

Understand the science

What you can explore from here

Four routes, in whatever order suits you.

Food patterns first

Why the boring dietary advice keeps outperforming the interesting supplement.

Explore
Sports supplements

Contamination risk, batch testing and anti-doping. A category with real consequences.

Explore
Longevity supplements

The fastest-growing corner of the category and the one with the thinnest human evidence.

Explore
Never for your animals

Why a human supplement is not a small-dog supplement, and can be dangerous.

Explore

How we handle this subject

We publish the questions rather than the answers, deliberately. Handing you a list of what to take would be more useful in the short term and would make you dependent on our judgement rather than your own.

We do not claim that synthetic supplements are inherently harmful or that natural ones are inherently safe. We hold anything we ever recommend to the same six questions on this page, and we will always send you to a doctor or pharmacist where medication, pregnancy, a diagnosed condition or a child is involved.

Read the Medistic Standard

Bring us something you are already taking

The most useful conversation here is usually about the tub already in your cupboard. Your Medistic Health consultant can walk the six questions through it with you. Quite often the answer is that you can stop buying it.

Speak with your consultant

Medistic Health publishes education about everyday wellbeing. Nothing here is medical advice, and nothing we publish is intended to diagnose, treat, cure or prevent any disease. Speak to a doctor or pharmacist before taking any supplement if you are pregnant or breastfeeding, taking prescribed medication, living with a diagnosed condition, or buying for a child.